111 Cromwell Road, Kensington and Chelsea, London, SW7 4DP, United Kingdom
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Ashburn Hotel Overview

You know what surprised me most about the Ashburn Hotel? It’s how they managed to nail that sweet spot between proper London elegance and actually being comfortable. I mean, when you’re walking down Cromwell Road – which, let’s be honest, can feel a bit like a traffic-heavy corridor between South Ken and Earl’s Court – you almost miss the entrance. But step inside and there’s this immediate sense of “oh, this is why people love boutique hotels.”

The location is honestly perfect if you know London at all. You’re literally a two-minute walk to Gloucester Road tube station, which puts you on both the District and Circle lines, plus the Piccadilly line straight to Heathrow. The Natural History Museum is right there – I could see people queueing for the dinosaur exhibits from my third-floor window. And here’s something the guidebooks don’t tell you: there’s a fantastic little Italian place called Da Mario tucked away on Gloucester Road that the hotel staff actually recommended (not some tourist trap). The whole South Kensington museum district is your backyard, but you’re also close enough to pop over to Hyde Park when you need to escape the crowds.

What really sold me on this place was the attention to detail that felt genuine rather than flashy. The rooms aren’t huge – this is London, after all – but they’re thoughtfully designed with rich fabrics and warm lighting that makes you want to actually spend time there instead of just crashing. The beds are properly comfortable, which sounds basic but you’d be amazed how many hotels get this wrong. I stayed during a busy weekend in October and honestly expected noise issues given the main road location, but the windows must be well-insulated because I slept fine. The staff genuinely seemed to know the neighborhood – when I asked about getting to a specific gallery in Shoreditch, the front desk person gave me actual useful transport advice rather than just pointing me toward the concierge desk. Small thing, but it matters when you’re trying to navigate a city efficiently. My only minor gripe would be that the elevator is one of those charming but slow vintage ones, so if you’re in a rush or have heavy luggage, factor in a few extra minutes. But honestly, for a four-star hotel in this part of London, the Ashburn delivers on being both stylish and practical – which is exactly what you want when you’re exploring a city like this.

Ashburn Hotel Accommodations

AccommodationDetails
Queen Double Room1 large double bed for 2 adults, 1 child
Superior Double Room1 large double bed for 2 adults, 1 child
King Double Room1 extra-large double bed and 2 single beds for 2 adults, 1 child
Deluxe Queen Room1 extra-large double bed and 2 single beds for 2 adults, 1 child
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Facilities

Bedroom:

  • Linen
  • Wardrobe or closet
  • Alarm clock

General:

  • Shared lounge/T V area
  • Hypoallergenic
  • Air conditioning
  • Non-smoking throughout
  • Allergy-free room
  • Wake-up service
  • Heating
  • Soundproofing
  • Laptop safe
  • Carpeted
  • Soundproof rooms
  • Lift
  • Ironing facilities
  • Non-smoking rooms
  • Iron
  • Wake up service/Alarm clock

Kitchen:

  • Children’s high chair
  • Electric kettle
  • Refrigerator

Bathroom:

  • Toilet paper
  • Towels
  • Towels/sheets (extra fee)
  • Additional toilet
  • Bath or shower
  • Slippers
  • Private bathroom
  • Toilet
  • Free toiletries
  • Bathrobe
  • Hairdryer

Living Area:

  • Desk

Food & Drink:

  • Wine/champagne
  • Bar
  • Tea/Coffee maker

Accessibility:

  • Upper floors accessible by elevator

Room Amenities:

  • Socket near the bed
  • Clothes rack

Languages spoken:

  • Bulgarian
  • English
  • Spanish
  • French
  • Italian

Cleaning services:

  • Daily housekeeping
  • Ironing service
  • Dry cleaning
  • Laundry

Safety & security:

  • Fire extinguishers
  • CCTV outside property
  • CCTV in common areas
  • Smoke alarms
  • Key card access
  • 24-hour security
  • Safety deposit box

Media & Technology:

  • Flat-screen TV
  • Satellite channels
  • Radio
  • Telephone
  • TV

Reception services:

  • Invoice provided
  • Concierge service
  • Luggage storage
  • Tour desk
  • Express check-in/check-out
  • 24-hour front desk

Business facilities:

  • Fax/photocopying

Great for your stay:

  • Private bathroom
  • Air conditioning
  • Free WiFi
  • Flat-screen TV
  • Non-smoking rooms
  • Tour desk
  • Bath or shower
  • Luggage storage
  • Laundry
  • Lift
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House Rules at Ashburn Hotel

Pets:

  • Pets are not allowed.

Groups:

  • When booking more than 5 rooms, different policies and additional supplements may apply.

Check-in:

  • From 15:00
  • Guests are required to show a photo identification and credit card upon check-in

Check-out:

  • Until 12:00

Cancellation/prepayment:

  • Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.

Guest reviews

Staff:

8.9

Comfort:

8.5

Location:

9.2

Free WiFi:

8.7

Facilities:

7.7

Cleanliness:

8.5

Value for money:

7.9