You know what struck me first about this place? Walking down Museum Street, you’d almost miss it – which is actually perfect because it means you’re not dealing with tourist crowds right outside your door. The Museum ST Central Soho apartment sits right in that sweet spot where Camden meets Bloomsbury, and honestly, the location alone justifies the 9.4 rating it’s been getting.
I mean, you’re literally a two-minute walk from the British Museum (hence the name, obviously), but here’s the thing most people don’t realize – you’re also perfectly positioned between three of London’s best neighborhoods without being stuck in the chaos of any of them. Russell Square is right there when you need some green space, Covent Garden’s buzzing energy is a pleasant stroll south, and actual Soho – with all its late-night everything – is close enough to matter but far enough that you won’t hear drunk people singing at 2 AM. The apartment itself feels more like staying at a design-conscious friend’s place than a typical hotel setup. It’s got that converted period building vibe that London does so well, but someone actually thought about making it functional for travelers. The kitchen’s properly equipped (I’m talking real knives and decent cookware, not the usual plastic nonsense), which matters because there’s a Sainsbury’s Local around the corner and Borough Market isn’t far if you’re feeling ambitious.
What really sold me on this place was the little details – proper blackout curtains that actually block the morning light, heating that responds quickly (crucial during London’s unpredictable weather), and enough electrical outlets positioned where you’d actually want them. The WiFi’s solid too, which I only mention because I’ve been burned by too many London places that promise connectivity and deliver dial-up speeds. Check-in was refreshingly straightforward, none of that awkward hovering-in-a-lobby thing since it’s apartment-style. The building’s quiet during the week – you get mostly museum visitors and locals during the day, then it settles down nicely in the evenings. Weekends can be a bit livelier with people heading to and from the West End, but nothing disruptive.
Honestly, the 4-star rating feels about right – it’s not trying to be fancy, just really good at what it does. The value proposition here is the location combined with having actual space to spread out, which is rare in central London without paying hotel prices that’ll make your credit card weep. If you’re the type who wants to feel like you’re living in London rather than just visiting it, this works beautifully.