37GS Residences

37GS Residences Overview

First Impressions

Walking up to 37GS Residences on Golden Square, you immediately sense you’ve found something special. This four-star property sits on one of London’s most charming garden squares — honestly, I didn’t even know this little oasis existed until I stumbled upon it. The Georgian architecture feels authentically London without being stuffy, and there’s this quiet sophistication that hits you the moment you step inside. It’s the kind of place where you can tell they’ve put thought into every detail without shouting about it.

Location & Neighborhood

Golden Square is actually a bit of a hidden gem in the heart of Westminster Borough — you’re literally surrounded by Regent Street, Oxford Street, and Carnaby Street, but tucked away from all the chaos. I mean, you can walk to Liberty department store in about three minutes, hit the theaters in Soho just as quickly, or grab dinner in Mayfair without breaking a sweat. What I love most is that couples seem to really get this location — there’s something romantic about having your own quiet square while being steps away from everything London has to offer. The Piccadilly Circus tube station is close enough to be practical but far enough that you’re not dealing with tourist crowds right outside your door.

The Residences Experience

37GS Residences operates more like serviced apartments than a traditional hotel, which honestly makes all the difference for longer stays or when you want that home-away-from-home feeling. The spaces feel genuinely residential — think proper kitchens, separate living areas, and enough room to actually unpack your suitcase. You know what struck me most? The attention to modern amenities without losing that classic London character. The interiors blend contemporary comfort with subtle nods to the building’s heritage, and there’s this sense of privacy you just don’t get in typical hotel corridors.

Practical Perks

Having a full kitchen might not sound glamorous, but it’s actually brilliant when you’re in London — grab fresh ingredients from the nearby markets or just make coffee exactly how you like it. The residence-style setup means you’ve got proper storage, workspace if you need it, and honestly, it just feels more civilized than cramming everything into a standard hotel room. Recent guests consistently rave about the location, and I can see why — you’re positioned perfectly for both business and leisure, whether that’s shopping on Oxford Street or catching a show in the West End.

Why Guests Love It

The 8.9 rating really speaks for itself, but what guests seem to appreciate most is that sweet spot between independence and service. You get the space and freedom of an apartment with the reliability and standards of a well-run hotel. Couples particularly seem drawn to the romantic potential of having your own London pied-à-terre on a beautiful garden square — I mean, there’s something undeniably appealing about morning coffee overlooking Georgian architecture before heading out to explore the city. It’s that rare find where the location is genuinely special rather than just convenient.

London’s apartments welcome families with playrooms, porter service, and easy rail hops to museums.

37GS Residences Accommodations

Facilities