The Upper House – Fitzrovia – by Frankie Says

The Upper House – Fitzrovia – by Frankie Says Overview

First Impressions

There’s something immediately appealing about The Upper House – Fitzrovia – by Frankie Says the moment you arrive. It sits in a part of London that feels genuinely central without being overwhelming — you’re in Camden borough technically, but the W1T postcode puts you right in the thick of things. The building has that understated confidence you sometimes find in four-star properties that don’t need to shout about themselves. Honestly, it just feels like the kind of place that knows what it’s doing.

Location & Neighbourhood

The location score here is 9.6, and I mean, you can feel why. Fitzrovia is one of those neighbourhoods that Londoners actually love — it’s got Charlotte Street with its restaurants, it’s walkable to Soho, and you’re not far from the British Museum if that’s your thing. Couples especially seem to get it right staying here — the area has a relaxed, almost village-like atmosphere in the evenings, with independent cafés and wine bars tucked down side streets. You can walk to Tottenham Court Road station in minutes, which opens up the whole city without any fuss.

The Rooms

The rooms at The Upper House – Fitzrovia – by Frankie Says are well thought out — you get the sense that someone actually considered how a real person uses a hotel room rather than just filling it with furniture. The four-star rating holds up here; there’s a comfort level that doesn’t feel like it’s cutting corners. Decent storage, proper lighting, and beds that do what beds are supposed to do. It’s not flashy, but it’s genuinely comfortable, which is honestly what matters after a long day walking around London.

The Feel of the Place

What I noticed is that the hotel has a personality to it — the name alone tells you there’s a bit of character here, and that carries through in the details. The overall guest rating sits at 8.5, which in London terms is actually pretty solid given how demanding people can be about city hotels. Staff seem to understand that guests want to feel looked after without being hovered over. It’s that sort of quietly attentive hospitality that you appreciate more the longer you stay.

Why Guests Love It

Couples in particular keep coming back to this one, and it’s not hard to see why — Fitzrovia is genuinely romantic in a low-key, unpretentious way, and the hotel matches that energy. You’re close enough to everything that you never feel stranded, but the neighbourhood itself is calm enough that you can actually unwind. I’d say it works especially well if you want a London base that feels like more than just a place to sleep — somewhere with a bit of soul and a location that makes exploring the city feel effortless. For a four-star stay in central London, it punches well above its weight.

The Upper House – Fitzrovia – by Frankie Says Accommodations

Facilities