JOIVY Stylish 1 bed flats in Soho, next to Piccadilly Circus

JOIVY Stylish 1 bed flats in Soho, next to Piccadilly Circus Overview

First Impressions

Walking up to JOIVY Stylish 1 bed flats in Soho, next to Piccadilly Circus, you immediately get that “I’m in the thick of it” feeling that makes London so addictive. Irving Street is one of those narrow Westminster streets where black cabs squeeze past pedestrians and you can practically feel the city’s pulse. The building itself has that classic London charm — nothing flashy, but you know you’re staying somewhere with character. What struck me most was how quiet it felt inside despite being literally steps from one of the busiest intersections in the world.

Location That Actually Matters

Honestly, I’ve stayed in plenty of places that claim to be “central,” but this four-star property delivers on that promise in a way that’ll spoil you for other hotels. You’re a two-minute walk from Piccadilly Circus — I mean, you can see the neon lights from some windows. Leicester Square is right there, Covent Garden is an easy stroll, and the West End theaters are so close you could probably hear the applause on a quiet night. The location score of 9.6 makes perfect sense when you realize you can walk to the National Gallery, pop over to Chinatown for dinner, or catch a show without ever needing the Tube (though Piccadilly Circus station is right there if you want it).

The Apartment Experience

These aren’t hotel rooms — they’re proper one-bedroom flats, and that changes everything about your London stay. The space feels grown-up and thoughtfully designed, with enough room to actually unpack and settle in rather than living out of a suitcase. The kitchen isn’t just for show either; you can make proper coffee in the morning or grab groceries from the Tesco Express around the corner for a casual dinner. I loved having a separate bedroom and living area — it meant I could stay up reading in the lounge without disturbing anyone, or take calls during the day without sitting on the bed like you do in traditional hotel rooms.

Soho Neighborhood Vibes

What you’re really buying into here is the Soho lifestyle, and this property puts you right in the middle of it all. During the day, you’ve got that bustling energy with office workers grabbing lunch and tourists exploring, but evenings bring out Soho’s famous nightlife scene. The pubs here actually have history — some date back centuries — and the restaurant options are endless. You know what’s nice though? Despite being surrounded by all this action, the flat itself feels like a proper retreat where you can decompress after a day of exploring.

Why Guests Love It

The 8.8 rating tells the story, but it’s those little details that really matter. Couples especially seem to get it — that 9.9 location rating for two-person trips makes sense because there’s something romantic about having your own London pied-à-terre in such an iconic area. You’re not just visiting London; you’re temporarily living in one of its most vibrant neighborhoods. The combination of space, style, and that unbeatable Soho location creates an experience that feels more authentic than your typical tourist hotel — you’re staying where Londoners actually want to be.

JOIVY Stylish 1 bed flats in Soho, next to Piccadilly Circus Accommodations

Facilities