Urban Chic – Drury

Hotel Description

You know what caught me off guard about Urban Chic – Drury? The name actually makes sense once you’re there. I mean, usually these boutique hotel names are just marketing nonsense, but this place genuinely nails that sweet spot between urban energy and understated style. It’s tucked right in Westminster Borough – and honestly, when I say tucked, I mean you’ll probably walk past it the first time because it doesn’t scream for attention like some of the flashier spots around Covent Garden.

The location is pretty brilliant if you know London at all. You’re basically a five-minute walk from the chaos of Oxford Street, but you won’t hear any of it once you’re inside. I stayed there during a particularly hectic week in October, and stepping into the lobby felt like hitting the mute button on the city. The design leans modern without being cold – think clean lines and neutral tones, but with these unexpected pops of deep emerald and brass that keep it from feeling sterile. The staff actually knows the neighborhood too, which sounds basic but you’d be surprised how rare that is. They pointed me toward this little coffee spot on Drury Lane (obvious, I know, but whatever) that I never would’ve found otherwise.

What really sold me though was the attention to practical stuff that most hotels completely botch. The rooms aren’t massive – this is central London after all – but they’re cleverly laid out so you’re not constantly bumping into furniture. The blackout curtains actually work (thank god), and the shower pressure is legitimately impressive for a building this old. I will say the walls aren’t the thickest, so if you’re a light sleeper, pack earplugs just in case you get neighbors who think midnight is prime phone-call time. The Wi-Fi is solid throughout, which matters if you’re trying to work from your room, and there’s this little seating area by the windows where you can actually spread out a laptop without feeling cramped. Check-in was refreshingly smooth too – no standing around while they “find your reservation” or whatever excuse hotels usually have. They had my key ready and gave me the rundown of the neighborhood without the scripted tourism speech. It’s the kind of place that feels polished but not precious, if that makes sense. You can tell they put thought into the guest experience without making it feel like you’re staying in a museum where you’re afraid to touch anything.

Rooms

• One-Bedroom Apartment with 1 double bed and 1 sofa bed for 4 adults
• Two-Bedroom Apartment with 2 × 1 large double bed and 1 sofa bed for 6 adults

Facilities