Assembly Leicester Square

Assembly Leicester Square Overview

First Impressions

Walking into Assembly Leicester Square, you immediately get that “this is exactly where I want to be” feeling. I mean, you’re literally steps away from Leicester Square’s buzz, but the hotel itself feels refreshingly calm — sort of like finding a quiet corner in the middle of a party. The three-star rating might sound modest, but honestly, this place punches above its weight in all the ways that actually matter when you’re exploring London.

Location That Actually Makes Sense

Here’s the thing about staying on Charing Cross Road — you’re not just near everything, you’re in the thick of it without the chaos. Leicester Square is right there for your tourist photos and late-night entertainment, but you can also duck into Covent Garden in about three minutes or catch a show in the West End without breaking a sweat. The couples who rate this location 9.7 aren’t exaggerating — when you can walk to the National Gallery, hop on the Tube at Leicester Square station, and grab dinner in Chinatown all within a five-minute radius, you know you’ve picked well.

The Room Experience

The rooms here are what I’d call “London practical” — they’re not massive (this is central London, after all), but every inch works hard. You’ll find everything you need without feeling cramped, and the room design actually feels thoughtful rather than just efficient. The windows give you glimpses of the city energy outside, which honestly adds to the whole experience of being right in the heart of things. What I really appreciated was how quiet it stays at night despite being on such a busy street — good soundproofing makes all the difference when you’re trying to sleep off a day of sightseeing.

Morning Fuel

The breakfast situation here is solid — they do both the full English/Irish spread and a buffet setup, so you can either go traditional with your bacon and eggs or mix and match depending on your mood. I actually found myself looking forward to breakfast, which doesn’t always happen at hotels in this price range. The timing works well too, especially if you’re planning to hit the major attractions early before the crowds descend.

Why Guests Love It

What really sets Assembly Leicester Square apart is how it gets the balance right — you’re staying somewhere that feels properly London without paying West End theater prices for the privilege. The staff seems to understand that most guests are here to explore the city, so they’re genuinely helpful with directions and recommendations rather than just polite. You know what really sold me though? Walking out the front door and realizing I could be at the British Museum, Buckingham Palace, or the Thames in under 15 minutes. That’s the kind of location that turns a good trip into a great one, especially when you’re not spending half your day on transport between your hotel and everything you actually want to see.

To book hotel in London for festive lights, travelers reserve West End suites glowing above cobbled lanes.

Assembly Leicester Square Accommodations

Reviews of Assembly Leicester Square

• Dunia from Spain (8/10)

  Great Location, clean and very helpful staff. Rooftop is great!

• Patricia from United States (9/10)

  The location

• Hussein from Mauritius (8/10)

  The Room was cleaned everyday, the location top-notch. Walking distance to major attractions and famous streets.

• Andrew from United Kingdom (8/10)

  perfect location for Leicester square,
  breakfast in the roof top bar
  Great staff

• Fionnuala from United Kingdom (9/10)

  Good location

• Pat from United Kingdom (8/10)

  Very clean room, reasonable size, bathroom big as accessible. Plenty of hot water, good shower enough towels. Bed comfy. Staff very good, welcoming and helpful.

• Mathias from Denmark (8/10)

  I loved the location and the room was well made.

• James from Ireland (8/10)

  Room was quiet, warm, comfortable. Staff were friendly and helpful. The hotel is located 1 minute walk from Leicester Square and 1 minute from the Underground. Free Wi-Fi was excellent at all times.

• Alexandre from Brazil (7/10)

  Great location and price

• Bianca from Netherlands (8/10)

  Locatie, rooftop restaurant

Surroundings

Facilities