Broadwick Soho

Hotel Description

Honestly, I wasn’t expecting much when I first walked up to the Broadwick Soho – it’s tucked on this narrow street that you’d probably miss if you weren’t looking for it. But you know what? That’s actually part of its charm. The building itself has this understated elegance that feels authentically London, not like some flashy chain trying too hard to impress tourists.

The location is pretty brilliant once you get your bearings. You’re literally in the heart of Soho, which means you can stumble out the front door and hit Carnaby Street in about two minutes, or duck into one of those tiny pubs on Berwick Street that locals actually frequent. I mean, the noise level is what you’d expect from central London – it’s not dead quiet, but the rooms are well-insulated enough that you’re not hearing every conversation from the street below. What really struck me was how the staff seemed to know the neighborhood inside and out. When I asked about grabbing coffee that wasn’t tourist-trap expensive, the front desk guy didn’t just point me toward the nearest Starbucks – he actually recommended this little spot on Kingly Court that I never would’ve found otherwise.

The rooms themselves feel like someone put actual thought into the design rather than just ordering everything from a hotel catalog. There’s this nice balance between modern amenities and character that doesn’t feel forced. The bathrooms are properly spacious (which, let’s be honest, is rare in London), and I appreciated small touches like having enough outlets near the bed without having to unplug the lamp to charge your phone. Check-in was smooth – no standing around for twenty minutes while they “prepare your room” even though you booked months ago. What really impressed me was how they handled the whole keycard situation; sounds minor, but they actually explained how the building’s old architecture affects the card readers in certain spots. Those kinds of details tell you they’ve been paying attention to guest feedback. The only thing that caught me off guard was how popular the place gets during fashion week – apparently being so close to all the Carnaby Street action makes it a hotspot for that crowd, so if you’re planning a quiet retreat, maybe avoid those dates. But honestly, even with the busier atmosphere, the service quality didn’t slip, which says something about how they run the place.

Rooms

• Suite with 1 extra-large double bed and 1 sofa bed for 2 adults
• Deluxe Room with 1 extra-large double bed for 2 adults
• Family Suite with 1 extra-large double bed and 1 large double bed for 4 adults
• Junior Suite with 1 extra-large double bed for 2 adults
• Superior Room with 1 large double bed for 2 adults
• King Suite with 1 extra-large double bed for 3 adults
• Luxury Room with 1 large double bed for 2 adults
• Standard Double Room with 1 large double bed for 2 adults

Facilities