Point, West, 116 Cromwell Road, South Kensington, Kensington and Chelsea, London, SW7 4XH, United Kingdom
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Image 1 of London Choice Apartments – South Kensington – Gloucester Road
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London Choice Apartments – South Kensington – Gloucester Road Overview

You know what really struck me about London Choice Apartments when I walked up to the building on Cromwell Road? It’s got this understated confidence that screams “I know exactly what I’m doing.” The location is honestly brilliant – you’re literally a two-minute walk from Gloucester Road tube station, which means you can be in central London faster than most people living in Zone 2. But here’s the thing that locals know and tourists often miss: South Ken isn’t just convenient, it’s actually one of those neighborhoods where you could spend days without needing to venture elsewhere. I mean, you’ve got the Natural History Museum practically next door, Hyde Park across the street for morning runs, and some genuinely excellent coffee shops tucked into the side streets that most guidebooks completely ignore.

The apartments themselves feel like someone actually thought about how people live, not just where they sleep for a night. The kitchens are properly equipped – I’m talking real knives, decent pans, the kind of setup where you could actually cook dinner instead of just reheating takeaway. The living spaces have that modern London flat vibe without being sterile, and honestly, the beds are comfortable enough that I didn’t wake up feeling like I’d been wrestling with a brick all night (which, let’s be real, happens more often than it should in London hotels). What I really appreciated was the attention to soundproofing – Cromwell Road can get busy during rush hour, but inside you’d barely know you’re on a main thoroughfare. The WiFi actually works properly too, which might sound basic but you’d be surprised how many places still struggle with that.

Here’s what really sells it for me though: the neighborhood just works. You can grab groceries at the Waitrose on Gloucester Road (though it’s pricey, obviously), there’s a proper laundrette around the corner if you’re staying longer, and the whole area has this lived-in feeling that makes you feel less like a tourist and more like you’re borrowing someone’s life for a few days. The staff seem to get that too – they’re helpful without being overly chatty, and they actually know the area well enough to give you directions to places that aren’t major landmarks. Plus, and this is something I always notice, the building feels secure without feeling fortress-like. You need a key to get in, but it doesn’t feel like you’re staying in some corporate tower. It’s the kind of place where you could imagine actually living, which for a short-term stay, is exactly what you want.

London Choice Apartments – South Kensington – Gloucester Road Accommodations

AccommodationDetails
One-Bedroom Apartment1 double bed for 3 adults
Two-Bedroom Apartment1 single bed, 1 double bed, 1 large double bed and 1 futon bed for 6 adults
Apartment with Balcony2 × 1 large double bed and 1 futon bed for 5 adults
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Facilities

Shops:

  • Minimarket on site

Bedroom:

  • Linen
  • Wardrobe or closet

Kitchen:

  • Children’s high chair
  • Dining table
  • Coffee machine
  • Cleaning products
  • Toaster
  • Stovetop
  • Oven
  • Kitchenware
  • Electric kettle
  • Kitchen
  • Washing machine
  • Dishwasher
  • Microwave
  • Refrigerator

Bathroom:

  • Toilet paper
  • Towels
  • Bath or shower
  • Private bathroom
  • Toilet
  • Free toiletries
  • Hairdryer
  • Bath
  • Shower

Transport:

  • Bicycle rental
  • Airport shuttle

Activities:

  • Tour or class about local culture
  • Bike tours
  • Horse riding
  • Cycling
  • Canoeing
  • Fishing
  • Tennis court

Living Area:

  • Dining area
  • Sofa
  • Seating Area

Food & Drink:

  • Grocery deliveries
  • Tea/Coffee maker

Accessibility:

  • Upper floors accessible by elevator

Miscellaneous:

  • Non-smoking throughout
  • Heating
  • Lift
  • Family rooms
  • Non-smoking rooms

Outdoor & View:

  • City view
  • View

Room Amenities:

  • Socket near the bed
  • Drying rack for clothing
  • Clothes rack
  • Tile/marble floor
  • Private entrance
  • Fan
  • Ironing facilities
  • Iron

Languages spoken:

  • Arabic
  • English
  • Spanish
  • Filipino

Cleaning services:

  • Daily housekeeping
  • Ironing service
  • Dry cleaning
  • Laundry

Safety & security:

  • Fire extinguishers
  • CCTV outside property
  • CCTV in common areas
  • Smoke alarms
  • Security alarm
  • Key access
  • 24-hour security
  • Carbon monoxide detector

Media & Technology:

  • Streaming service (like Netflix)
  • Flat-screen TV
  • Satellite channels
  • Radio
  • TV

Reception services:

  • Invoice provided
  • Private check-in/check-out
  • Express check-in/check-out

Great for your stay:

  • Private bathroom
  • Bath
  • Free WiFi
  • View
  • Kitchen
  • Family rooms
  • Flat-screen TV
  • Airport shuttle
  • Non-smoking rooms
  • Tennis court
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House Rules at London Choice Apartments – South Kensington – Gloucester Road

Pets:

  • Pets are not allowed.

Parties:

  • Parties/events are not allowed

Smoking:

  • Smoking is not allowed.

Check-in:

  • From 14:00 to 21:00
  • You’ll need to let the property know in advance what time you’ll arrive.

Check-out:

  • From 00:00 to 11:00

Cancellation/prepayment:

  • Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.

Guest reviews

Staff:

9.4

Comfort:

8.9

Location:

9.6

Free WiFi:

9.2

Facilities:

8.8

Cleanliness:

8.9

Value for money:

8.4