Westminster Borough, London, W2 1PX, United Kingdom
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Image 1 of Sale Place Serviced Apartments by Concept Apartments
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Sale Place Serviced Apartments by Concept Apartments Overview

First Impressions

Walking up to Sale Place Serviced Apartments by Concept Apartments, you’d honestly never guess from the outside just how well-positioned this four-star property is. The building sits quietly on a residential street in Westminster Borough, but don’t let that fool you — you’re actually in one of London’s most connected neighborhoods. I mean, the location scores speak for themselves, with couples giving it a 9.1 rating, and honestly, I get why.

Location & Neighborhood

Here’s what I love about this spot in W2 — you’re close enough to Paddington that getting anywhere in London is ridiculously easy, but far enough from the main drag that you’re not dealing with tourist crowds every time you step outside. The area has that proper London residential feel, with those classic white-fronted buildings and tree-lined streets that make you feel like you’re actually living in the city rather than just visiting it. You know what’s great? You can walk to Hyde Park in about ten minutes, and there are proper local pubs and cafes scattered around that most tourists never find.

The Apartment Experience

What sets Sale Place Serviced Apartments apart from your typical hotel is that you’re getting actual apartment living — and I mean proper apartments with kitchens you’ll actually want to use. The spaces feel more like someone’s well-appointed London flat than a sterile hotel room, which is refreshing when you’re staying for more than a night or two. The furnishings are modern without being cold, and there’s enough space to spread out your stuff without everything ending up on the floor (you know how London accommodations can be with space).

Practical Perks

Having a full kitchen changes everything about a London stay, honestly. You can grab groceries from the local shops — there’s a decent Tesco nearby — and actually save some money instead of eating out for every meal. The apartments come with all the basics you need, plus things like washing machines, which is brilliant if you’re staying longer or just hate packing too much. The Wi-Fi is solid, which matters if you’re trying to work, and the whole setup just feels more sustainable than hotel living.

Why Guests Love It

Look, this isn’t the flashiest place you’ll find in London, but that’s sort of the point. Sale Place Serviced Apartments gives you that sweet spot of being centrally located without the central London price tag or chaos. Couples especially seem to get it — there’s something nice about having your own space to retreat to after a day of sightseeing, plus the neighborhood has enough character that you feel like you’re experiencing actual London life. The 8.2 rating reflects exactly what this place is: solid, well-located, and genuinely useful for travelers who want more than just a place to sleep.

Savvy travelers reserve a hotel in London before Chelsea Flower Show turns squares into pop-up gardens.

Sale Place Serviced Apartments by Concept Apartments Accommodations

AccommodationDetails
Lower Ground Floor Studio1 double bed for 2 adults
Standard Studio1 double bed for 2 adults
Lower Ground Floor One Bedroom1 double bed for 2 adults
Small Studio Apartment1 double bed for 2 adults
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Facilities

Bedroom:

  • Linen
  • Wardrobe or closet

Kitchen:

  • Dining table
  • Stovetop
  • Kitchenware
  • Electric kettle
  • Microwave
  • Refrigerator
  • Kitchenette

Bathroom:

  • Toilet paper
  • Towels
  • Private bathroom
  • Toilet
  • Free toiletries
  • Hairdryer
  • Shower

Living Area:

  • Dining area

Food & Drink:

  • Tea/Coffee maker

Accessibility:

  • Upper floors accessible by stairs only

Miscellaneous:

  • Adult only
  • Non-smoking throughout
  • Allergy-free room
  • Heating
  • Non-smoking rooms

Room Amenities:

  • Private entrance
  • Fan
  • Iron

Languages spoken:

  • English

Safety & security:

  • CCTV outside property
  • CCTV in common areas
  • Smoke alarms
  • Security alarm
  • Key access
  • Carbon monoxide detector

Media & Technology:

  • Flat-screen TV
  • TV

Reception services:

  • Invoice provided
  • Private check-in/check-out

Building characteristics:

  • Private apartment in building
Image 5 of Sale Place Serviced Apartments by Concept Apartments
Image 6 of Sale Place Serviced Apartments by Concept Apartments

House Rules at Sale Place Serviced Apartments by Concept Apartments

Pets:

  • Pets are not allowed.

Parties:

  • Parties/events are not allowed

Smoking:

  • Smoking is not allowed.

Check-in:

  • From 15:00 to 00:00
  • Guests are required to show a photo identification and credit card upon check-in

Check-out:

  • From 00:00 to 11:00

Cancellation/prepayment:

  • Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.

Guest reviews

Staff:

8.2

Comfort:

8.8

Location:

9.0

Free WiFi:

7.4

Facilities:

8.5

Cleanliness:

8.9

Value for money:

8.1