The Flirty Chambers – Fitzrovia – By Frankie Says

The Flirty Chambers – Fitzrovia – By Frankie Says Overview

First Impressions

Walking up to The Flirty Chambers – Fitzrovia – By Frankie Says, you immediately get that this isn’t your typical London hotel. The name alone tells you they’re not taking themselves too seriously, and honestly, that’s refreshing in a city where so many places try way too hard. This four-star property sits right in the heart of Fitzrovia, and I mean really in the heart — you’re basically surrounded by some of London’s best creative energy. The entrance has this playful, slightly cheeky vibe that matches the name perfectly.

Location & Neighborhood

You know what’s brilliant about this spot? You’re in Westminster Borough but tucked into Fitzrovia, which means you get the best of both worlds. I’ve stayed in plenty of central London hotels, but this location actually surprised me with how well-connected it is. You can walk to Oxford Street in about five minutes (though honestly, who wants to), but more importantly, you’re steps away from Charlotte Street’s incredible restaurant scene. The couples who stay here clearly get it — they’ve rated the location 9.6, and after spending time in the area, I totally understand why. It’s that sweet spot where you feel like you’re in a proper London neighborhood rather than just another tourist zone.

The Room Experience

The rooms here have personality — and I don’t mean they’ve just thrown some quirky art on the walls and called it a day. There’s actually thought behind the design that reflects the whole “Frankie Says” concept without being gimmicky about it. The spaces feel more intimate than your average London hotel room, which can be pretty tiny. What I really appreciated was how they’ve managed to make relatively compact spaces feel comfortable rather than cramped. The attention to detail is there without being fussy, and you get the sense that someone actually considered how real people use hotel rooms.

Exploring the Area

Being in Fitzrovia means you’re surrounded by some of London’s most interesting streets, and The Flirty Chambers puts you right in the middle of it all. I spent hours just wandering around Charlotte Street and the surrounding area — there’s this great mix of media companies, independent shops, and restaurants that you won’t find in the more touristy parts of central London. The fact that this place scored 9.4 for location isn’t just marketing speak; you really can walk to most of the major attractions, but you’re also perfectly positioned to discover parts of London that many visitors miss entirely.

Why Guests Love It

What sets this place apart is that it doesn’t try to be everything to everyone. Instead, it’s clearly designed for people who want to experience London rather than just tick off the major sights. The combination of the central location, the neighborhood’s character, and the hotel’s own personality creates something that feels distinctly London without being cliché about it. Couples especially seem to connect with this approach — there’s something romantic about staying somewhere that feels like a local secret, even when you’re right in the center of everything. It’s the kind of place that makes you feel like you’ve discovered something special, which in central London, is no small achievement.

The Flirty Chambers – Fitzrovia – By Frankie Says Accommodations

Facilities