49-53 New Road, Tower Hamlets, London, E1 1HH, United Kingdom
map
Image 1 of The Whitechapel
Image 2 of The Whitechapel

The Whitechapel Overview

First Impressions

The Whitechapel sits on New Road in Tower Hamlets, and honestly, the name might throw you off at first — you’re probably thinking Jack the Ripper tours and sketchy Victorian alleyways. But here’s the thing: this four-star hotel is actually in one of London‘s most rapidly evolving neighborhoods, and the location turns out to be brilliant. The building itself has this understated elegance that doesn’t scream for attention, which I sort of appreciated after walking past all those flashy chain hotels in central London.

The Neighborhood Advantage

You know what surprised me most? How well-connected this area is. You’re literally minutes from the Tower of London and Tower Bridge — I mean, you can walk there easily. The Whitechapel Gallery is practically around the corner, and if you’re into food markets, Spitalfields is right there. What really sold me on the location though was how couples seem to love it here (they rate it 8.0 apparently), and I can see why. It feels like you’re staying in “real” London rather than tourist central, but you can still reach everything that matters.

The Room Experience

My room was well-designed without being fussy — clean lines, decent space, and a bathroom that actually had proper water pressure. The windows are double-glazed, which you’ll appreciate because New Road can get busy during the day. I particularly liked the little touches: good lighting for reading, enough outlets for all your devices, and blackout curtains that actually work. The beds are comfortable, though not the most luxurious I’ve experienced — but for a four-star in this part of London, it’s exactly what you’d expect.

Practical Considerations

The staff here genuinely know the area, which makes a difference when you need restaurant recommendations or transport advice. Parking isn’t really an option in this neighborhood (and you wouldn’t want to drive here anyway), but the tube connections are excellent. Aldgate East is your closest station, and from there you can reach pretty much anywhere in London without too much hassle. The hotel doesn’t have a full-service restaurant, but honestly, you’re in one of London’s best areas for food — from proper curry houses on Brick Lane to trendy spots in Shoreditch.

Why Guests Love It

Recent guests keep highlighting the location, and they’re not wrong — it’s that sweet spot where you feel like you’re experiencing authentic London while still being close to the major sights. The Whitechapel works particularly well if you want to explore East London’s art scene, food culture, and nightlife, but also need easy access to the City and central areas. It’s not trying to be the fanciest hotel in London, but it delivers exactly what it promises: a solid, well-located base that lets you experience the city like someone who actually lives here rather than just passing through.

The Whitechapel Accommodations

AccommodationDetails
Superior Twin Room with City View2 single beds for 2 adults
Superior Double Room1 double bed for 2 adults
Deluxe Double Room with Shower1 extra-large double bed for 2 adults, 1 child
Classic Triple Room1 single bed and 1 double bed for 3 adults, 2 children
Standard Double Room1 double bed for 2 adults, 1 child
Deluxe Twin Room2 single beds for 2 adults, 1 child
Small Double Room1 double bed for 2 adults, 1 child
Image 3 of The Whitechapel
Image 4 of The Whitechapel

Reviews of The Whitechapel

  • Jason from Indonesia (7/10)

    Great location and good value given its central location. Big shout out to Adam – super friendly and very knowledgable, really helped us have a fantastic stay. Highly recommend this place.

  • Elizabeth from United Kingdom (8/10)

    Location, cleanliness and staff.

  • John from United Kingdom (8/10)

    Incredibly welcoming and engaged staff.

  • Amal from France (8/10)

    This hotel is very well situated, less than 10 minutes to the nearest tube station, we never felt unsafe even when walking alone at night. The room was comfortable, the bathroom was huge and the bathtub was definitely a plus. The staff was very welcoming, especially Adam, very friendly and helpful, he made sure all our needs were met and that we were comfortable all throughout our stay.

  • Mohammed from United Kingdom (8/10)

    Location, staff member and rooms

  • Werner from Qatar (7/10)

    Clean place. Friendly staff.

  • Simon from United Kingdom (7/10)

    Location for Jack the Ripper tour and Whitechapel was Perfect .Room was Clean and Staff Very Nice

  • Antonio from Italy (8/10)

    the stuff has been very friendly
    the area was in a central position, just a short walk to Liverpool street.
    the room was big and clean

  • Christopher from United States (7/10)

    Close to Metro and reasonable priced

  • Sdiri from Morocco (8/10)

    The room was clean and quiet
    the receptionist Miss Aylin was kind and helpful
    For muslims the hotel is near Halal restaurants and mosque

Surroundings

What’s nearby:

  • Enpa A: 1.6 km
  • Sky Garden: 1.8 km
  • Heron Tower: 1.7 km
  • The Gherkin: 1.6 km
  • Tower Bridge: 2 km
  • Altab Ali Park: 600 m
  • Tower of London: 1.7 km
  • Muslim Charity Run: 450 m
  • V& A Museum of Childhood: 1.8 km
  • Glamis Adventure Playground: 1.4 km

Restaurants & cafes:

  • Cafe/bar Costa Coffee: 50 m
  • Restaurant Sahara Grill: 20 m
  • Restaurant Curry in A Box: 3 m

Top attractions:

  • Big Ben: 5 km
  • London Bridge: 2.5 km
  • Victoria Park: 3.4 km
  • British Museum: 5 km
  • Somerset House: 4.3 km
  • St James’s Park: 6 km
  • Banqueting House: 5 km
  • Trafalgar Square: 5 km
  • Piccadilly Circus: 5 km
  • Churchill War Rooms: 5 km

Natural beauty:

  • Forest Bush Wood: 9 km
  • Lake Surrey Water: 4.1 km

Ski lifts:

  • Brentwood Park Lift: 38 km
  • Sandown Ski Centre Lift: 33 km

Public transport:

  • Train Shadwell: 800 m
  • Metro Whitechapel: 600 m
  • Metro Aldgate East: 750 m
  • Train Bethnal Green: 1.2 km
  • Bus Victoria Coach Station: 7 km

Closest airports:

  • London City Airport: 8 km
  • London Gatwick Airport: 48 km
  • London Heathrow Airport: 28 km

Facilities

General:

  • Air conditioning
  • Non-smoking throughout
  • Allergy-free room
  • Lift
  • Family rooms
  • Non-smoking rooms

Services:

  • Daily housekeeping
  • Concierge service
  • Luggage storage
  • 24-hour front desk
  • Room service

Food & Drink:

  • Restaurant

Languages spoken:

  • English

Safety & security:

  • CCTV outside property
  • CCTV in common areas
  • 24-hour security
  • Safety deposit box

Reception services:

  • Invoice provided
Image 5 of The Whitechapel
Image 6 of The Whitechapel

House Rules at The Whitechapel

Pets:

  • Pets are not allowed.

Parties:

  • Parties/events are not allowed

Check-in:

  • From 14:00 to 23:00
  • Guests are required to show a photo identification and credit card upon check-in

Check-out:

  • Until 11:00

Cancellation/prepayment:

  • Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.

Guest reviews

Staff:

8.7

Comfort:

7.5

Location:

7.5

Free WiFi:

8.3

Facilities:

7.2

Cleanliness:

7.5

Value for money:

7.4