The Z Hotel Soho

The Z Hotel Soho Overview

First Impressions

Walking into The Z Hotel Soho, you immediately get that this isn’t your typical three-star London hotel. The lobby is compact but cleverly designed — honestly, they’ve made every square inch count in a way that feels intentional rather than cramped. You’re right on Moor Street, which means you’re literally steps from everything that makes Soho buzz with energy. I mean, you can hear the neighborhood’s pulse the moment you step outside. The minimalist aesthetic extends throughout, creating an atmosphere that feels both contemporary and welcoming to travelers seeking authentic London experiences.

Location Magic

Here’s what I love about this spot — you’re in the absolute heart of London without paying West End hotel prices. Cambridge Circus is practically around the corner, and you can walk to Covent Garden in about five minutes. The couples who stay here aren’t wrong when they rave about the location (apparently they rate it 9.6, which honestly makes sense). Leicester Square, Oxford Street, the theaters — everything’s within that perfect walking distance where you feel like a local rather than a tourist dragging luggage around. This central positioning makes it ideal for exploring the city’s most iconic attractions on foot.

The Room Experience

The rooms are what I’d call “efficiently brilliant” — they’re not huge, but whoever designed them actually understood how people use hotel spaces. The room layout maximizes every corner, and the tech integration is surprisingly smooth. You know what struck me? The attention to lighting and how the windows frame the Soho streetscape below. It’s like having a little perch above one of London’s most vibrant neighborhoods, and you can actually open the windows to let in that authentic city energy. Modern amenities blend seamlessly with thoughtful design touches that enhance comfort.

Neighborhood Immersion

What really sets this place apart is how it connects you to Soho’s character. Step outside and you’re immediately among the independent coffee shops, record stores, and those tiny pubs that feel like London secrets. Berwick Street Market is a two-minute walk — perfect for grabbing fresh fruit or just soaking up that old-school market atmosphere. The area has this perfect mix of creative energy and historic charm that you can’t manufacture, and staying here means you’re living in it rather than just visiting. Every corner reveals something new about this iconic neighborhood.

Why Guests Love It

There’s something to be said for a hotel that earns repeat visitors, and this place clearly does that well. I think it’s because they’ve figured out the balance between modern efficiency and authentic London character. You’re not paying for unnecessary frills, but you’re getting exactly what matters — a smart, comfortable base in an unbeatable location. The staff seems to understand that guests want to experience Soho, not hide from it, and that philosophy shows in everything from the design choices to how they approach hospitality. It’s the kind of place that makes you feel like you’ve discovered something rather than just booked something. This hotel delivers genuine value for discerning travelers.

The Z Hotel Soho Accommodations

Reviews of The Z Hotel Soho

• Helena from Estonia (8/10)

  Exceptional location, you can walk everywhere. Room was tiny but it was not a surprise. Good breakfast. Would definitely reccommend and stay there again.

• Naomi from United Kingdom (9/10)

  Fabulous location friendly staff hot shower clean room

• Cheryl from United Kingdom (8/10)

  Compact,friendly,easy to navigate, helpful good cafe, perfect location greatince pies and chocolate sweets.

• Pippa from United Kingdom (9/10)

  Fantastic location. Very clean and the staff are always amazingly nice and kind. Great view from our window. Minimal noise especially during the night and in the morning.

• Jacqueline from Canada (6/10)

  Great location, clean facilities and pleasant staff. Despite the location, our room was very quiet.

• Andrew from United Kingdom (8/10)

  Fantastic location, close to tubes and central soho. 4 mins from TCR.
  Pubs and restaurants on doorstep.
  Small room but perfect for very short stay, big shower.

• Jonathan from United Kingdom (7/10)

  Location excellent- very small room but that’s all we needed – nicely designed hotel – would come again

• Wayne from United Kingdom (8/10)

  Good location. Good staff.

• Hayley from United Kingdom (6/10)

  Great location and cheap for London

• Michael from United Kingdom (7/10)

  The location was perfect. Right in the heart of Soho. Loads to see lots of good drinking and eating spots. I did some clothe shopping.

Surroundings

Facilities