New Cavendish Street Serviced Apartments by StayPrime

Hotel Description

You know what caught me off guard about these serviced apartments? They’re tucked into this lovely stretch of New Cavendish Street that feels properly residential – none of that touristy chaos you get closer to Oxford Street, even though you’re literally a five-minute walk from it. I mean, you step out the front door and you’re in this quiet pocket of Fitzrovia that most visitors never discover, with actual Londoners going about their business and these charming Georgian facades that haven’t been completely commercialized yet.

The apartments themselves feel like someone actually thought about how people live, not just where they sleep. Honestly, the kitchens are what sold me – proper sized fridges, decent counter space, and they’ve got those little touches like decent knives and enough plates for more than just yourself. The living areas have this comfortable, lived-in quality without being shabby… sort of like staying in a friend’s well-kept flat rather than some sterile hotel room. The beds are genuinely comfortable too, which matters more than you’d think after walking around London all day. What I really appreciated was how quiet it stays at night – you’re far enough from the main drags that you don’t get the late-night revelers, but close enough that you can stumble home from Charlotte Street’s restaurants without breaking the bank on an Uber.

Location-wise, you’re sitting pretty between some of London’s best neighborhoods without the premium prices. Regent’s Park is a proper ten-minute stroll north (perfect for morning runs, if that’s your thing), while Goodge Street station gets you anywhere you need to go on the Northern line. The BBC’s headquarters are practically around the corner, so there’s always this interesting mix of media types and locals in the nearby pubs – I particularly loved ducking into The Fitzroy Tavern for a pint, which has this brilliant literary history that the staff actually knows about. For groceries, there’s a decent Tesco Metro nearby, plus Marylebone High Street is close enough for weekend market browsing. Parking’s a nightmare, obviously – this is central London – but honestly, you won’t need a car anyway. The building itself runs smoothly; check-in was straightforward and the staff seem to actually know the area well enough to give proper recommendations rather than just pointing you toward the obvious tourist traps. It’s the kind of place that works whether you’re here for three days or three weeks.

Rooms

• Economy Studio Apartment with 1 double bed for 1 adult
• Standard Studio with 1 double bed for 2 adults
• Small Studio Apartment with 1 double bed for 2 adults
• Lower Ground Floor Studio Apartment with 1 double bed for 2 adults
• Economy One Bedroom Apartment with 1 double bed for 2 adults
• Deluxe Studio with 1 double bed for 2 adults
• Lower Ground Floor Economy Studio with 1 double bed for 1 adult
• Lower Ground Floor Deluxe Studio Apartment with 1 double bed for 2 adults

Facilities