Honestly, I walked past the Bvlgari Hotel London about a dozen times before I actually noticed it – and that’s kind of the point. Tucked into Knightsbridge right across from Harvey Nichols, it doesn’t scream for attention like some of the flashier spots around here. The entrance is this understated black facade that feels more like a private members’ club than a hotel, which I mean, given the neighborhood makes perfect sense. You’re literally in the heart of luxury shopping land here – Harrods is a three-minute walk, and you’ve got all of Sloane Street’s designer boutiques practically at your doorstep.
What actually gets me about this place is how they’ve managed to feel both quintessentially Italian and completely at home in London. The lobby has this warm, honeyed lighting that somehow makes the black marble and dark wood feel cozy rather than imposing. And you know what? The staff genuinely seems to remember your name after one interaction, which is rarer than you’d think even at five-star places. The rooms – well, they’re not huge by American standards, but this is central London real estate we’re talking about. What they lack in square footage they make up for in thoughtful details: the bathrooms have these incredible green marble surfaces that feel like stepping into a jewel box, and the beds are honestly some of the most comfortable I’ve encountered. Pro tip though – if you’re a light sleeper, mention it when booking because Knightsbridge can get surprisingly busy, especially during the day when all the international shoppers descend.
The restaurant situation here is actually fantastic – Sette has this buzzy energy without being scene-y, and their breakfast setup is perfect if you’re planning to spend the day wandering around South Ken or hitting the museums (V&A and Natural History are both a pleasant fifteen-minute walk through some gorgeous residential streets). Speaking of location, here’s something most people don’t realize: you’re positioned perfectly between three different tube stations, so getting anywhere in London is surprisingly easy. Hyde Park Corner, Knightsbridge, and South Kensington are all walkable, which gives you tons of flexibility. The concierge team really knows their stuff too – they steered me toward this incredible little gallery opening in Mayfair that I never would have found otherwise. Look, it’s definitely a splurge, and you’re paying for that prime location and Italian luxury aesthetic, but if you want to feel like you’re living in London rather than just visiting, this hits that sweet spot perfectly.