Fitzroy Serviced Apartments by Concept Apartments

Hotel Description

You know what struck me first about the Fitzroy Serviced Apartments? The building itself feels properly London – none of that shiny new-build nonsense you see everywhere these days. It’s tucked into Camden in a way that makes you feel like you’ve stumbled onto something locals actually know about, which honestly is getting harder to find in Zone 1.

The apartments themselves are spacious in that way that makes you wonder why regular hotels bother with those tiny rooms. I mean, having a proper kitchen changes everything – you can actually grab groceries from the Sainsbury’s Local just down the road instead of paying £15 for room service toast. The furnishings are modern but not trying too hard, if you know what I mean. Clean lines, decent lighting, and – this matters more than people think – proper blackout curtains that actually block out those stupidly bright London street lights. The Wi-Fi is solid too, which saved my life during a few late-night work calls.

Location-wise, you’re in that sweet spot where Camden meets Fitzrovia, so you get the best of both worlds without the tourist chaos of Camden Market (though it’s close enough if that’s your thing). Charlotte Street is practically around the corner, which means some genuinely good restaurants within walking distance – not just the usual chain stuff. The Tube connections are brilliant from here; you’ve got multiple lines within a few minutes’ walk, so getting anywhere feels effortless. I actually found myself walking more than usual because the neighborhood has that lived-in London feel where you discover little pubs and cafés you’d never find otherwise. The noise level is surprisingly manageable too – you get the energy of being central without feeling like you’re sleeping on Oxford Street.

What really sets this place apart though is how it handles the practical stuff. Check-in was smooth, parking isn’t a complete nightmare if you need it (though honestly, you probably don’t), and the whole setup feels designed by people who actually travel for work, not just holidays. The 8.3 rating makes sense – it’s not trying to be the fanciest place in London, but it gets the fundamentals right in a way that makes you want to come back. Perfect for longer stays when you need space to spread out, but equally good for a weekend when you want to feel like you’re living in London rather than just visiting.

Rooms

• Studio Apartment with 1 double bed for 2 adults
• Small Studio Apartment with 1 large double bed for 2 adults

Facilities